We Are PALTC is a public education campaign, aimed at bringing awareness to the post-acute and long-term care (PALTC) field, the people that practice in it, and the people who live in it and are otherwise affected by it. Who lives in PALTC facilities? What type of clinical, cognitive, and social states are they in? Who takes care of these people? Why did they go into the field? How can PALTC benefit the families and loved ones of patients? This campaign is an effort to share the voices of those whose lives have been so greatly impacted by PALTC.